Masterclasses / AI AVATARUGC CREATORS · VIDEO CREATION

Your next campaign starts with you.

Turn an idea into an avatar-led video campaign: script, identity, production and editing. A written playbook for creators who want to direct with intention.

Start my project$1,490 MXNOne payment · ES + EN

Explore the curriculum

AI-GENERATED CONCEPT ART

01 / THE SHIFT

From the first concept.
To your own creation.

Six chapters. Six levels of Bloom’s taxonomy. Each step ends with evidence of what you can do.

01RememberThe anatomy of a campaign

Distinguish audience, problem, promise, proof, hook and CTA in a one-page brief.

Your practice: Complete the brief. Underline every claim that needs evidence and record the shot or source supporting it. Replace any claim you cannot substantiate.

02UnderstandThe story before the avatar

Explain how each scene moves the audience from a problem toward an informed decision.

Your practice: Write a two-column script: audio and visual action. Label each scene's function. If a sentence does not change what the viewer understands, try removing it.

03ApplyYour first video, start to finish

Produce and edit a first vertical video using an identity sheet and a script.

Your practice: Produce a piece using the first hook. Save a draft export and a corrected export. Record three changes and the reason for each in your workbook.

04AnalyzeDiagnose what is not working

Separate message, continuity and editing problems to correct one cause at a time.

Your practice: Audit five observations. Choose the two with the largest effect on comprehension and fix them. Explain what evidence would confirm an improvement.

05EvaluateChoose with intention

Evaluate three versions with a rubric and design an honest comparison.

Your practice: Evaluate the three openings and choose one for the first release. Justify your selection with script evidence or actual feedback; do not invent metrics.

06CreateLaunch a campaign system

Deliver an original three-piece campaign and a documented system for iteration.

Your practice: Present the campaign to someone who never participated in its creation. Include a 200-word explanation of person, problem, decisions, evidence and next experiment.

03 / TRY THE METHOD

A lesson before you decide.

Read the complete first chapter, try the exercise and see how you will work.

The anatomy of a campaign

An avatar is a synthetic presenter; it does not replace a campaign idea. UGC means user-generated content. A brand piece using a synthetic presenter may borrow its visual language, but must not pretend to be a real customer's experience. Clearly disclose generated content and never invent testimonials.

Your audience is not ‘everyone on Instagram’. Define a person in a specific situation. A problem is an observable friction; a promise is a specific change the product can support; proof shows how it happens. The hook opens a relevant question and the CTA proposes one action. Stylish editing cannot rescue a vague promise.

Separate preproduction (brief, script, permissions), production (avatar, voice, shots) and postproduction (editing, captions, review). Keep sources and versions. Obtain explicit authorization before using another person's face or voice, covering the intended use. Check your tools' commercial terms before generating client work.

Worked example

Fictional product: Clear Plan, a weekly template. Person: a creator losing tasks across messages. Problem: she cannot see today's deliverables. Promise: collect three priorities in one view. Proof: a screen recording organizing three tasks. CTA: explore the template. The avatar introduces; the screen demonstrates.

Your turn

Complete the brief. Underline every claim that needs evidence and record the shot or source supporting it. Replace any claim you cannot substantiate.

PRODUCT:
PERSON AND CONTEXT:
OBSERVABLE FRICTION:
BOUNDED PROMISE:
PROOF / SOURCE:
HOOK:
CTA:
PERMISSIONS AND LICENSES:
AI DISCLOSURE:

You can explain all six concepts in your own words. Your brief has one person, problem, proof and CTA. If the proof is only ‘the avatar says so’, redesign it.

04 / YOUR NEXT STEP

AI AVATAR
Start creating.

UGC creators, freelancers and personal brands getting started with avatars. No previous video experience required.

Campaign brief and identity sheet
Vertical script and hook matrix
Shot list and continuity checklist
Experiment plan and final dossier

COMPLETE COURSE · BOTH LANGUAGES$1,490 MXN

One payment. Six written chapters, exercises, templates and a final project. No subscription.

Secure Stripe checkout. Access after confirmed payment, with a private email link.View purchase terms

Everything clear. Before you start.

Are these videos or written lessons?

These are written self-study courses. Each includes six chapters, examples, exercises, downloadable templates and a final project. Recorded classes, live sessions and individual reviews are not included.

What tools do I need?

A computer, a video editor and an avatar tool licensed for commercial use. Third-party subscriptions, credits and licenses are separate.

Can I switch languages?

Yes. One purchase includes English and Spanish. Switch the reader language and download materials in both languages.

What results can I expect?

Your project: three vertical videos with a consistent identity, three hooks and a campaign dossier. Your outcome depends on practice and the tools you use. Sales, virality, employment and income are not guaranteed.

How do I recover access?

Keep your purchase email and private link. If it does not arrive or you lose it, email officialdavalos@gmail.com with the email used at Stripe; we will verify the purchase. Do not share your link.

Terms for these courses

Total displayed price in MXN, one payment per course. Personal access to the purchased edition in both languages, with downloadable materials to keep. You may apply your learning in commercial projects; you may not redistribute or resell lessons or share your access link. Third-party tools are separate. Perpetual updates and accredited certification are not promised.

You may request a refund within 7 days of purchase by emailing officialdavalos@gmail.com. A refund revokes access and the materials license. This does not limit your statutory rights. Email support covers purchase and access issues.