Practical. Bilingual. Built for working creatives.
Free masterclass / social lesson0:00 / 0:00
01 / The problem
AI isn’t the idea. You are.
You have more tools, references, and outputs than ever. But without a clear visual system, more options create more noise—not better work.
This course helps you turn taste into direction, and direction into finished work.
Before / random outputsAfter / directed system
A clear 3-step plan
01
Build your visual eye
Train your taste. Learn to see what most people miss.
02
Direct AI with intention
Give context, constraints, and a point of view—not guesses.
03
Finish work that feels yours
Edit and refine until every choice belongs to one system.
02 / Your learning path
From knowing the tools to owning the outcome.
Bloom’s framework shapes the course so every lesson moves you from recognition to original creation.
01
Remember
Name the visual principles and roles of each tool.
02
Understand
Explain why a reference, prompt, or layout works.
03
Apply
Use prompts as clear, usable creative briefs.
04
Analyze
Break down references and diagnose weak outputs.
05
Evaluate
Critique, select, and refine with intention.
06
Create
Produce an original visual campaign with a point of view.
03 / The curriculum
Four modules. One repeatable creative system.
Visual hierarchy, reference analysis, taste, moodboards, and the decisions that give an image intention before a tool enters the process.
Visual hierarchy
Taste and reference
Moodboard systems
Learn to communicate context, composition, style, constraints, and continuity so AI follows a creative brief instead of making random choices.
Prompt anatomy
Context and constraints
Style and composition
Select stronger outputs, diagnose what is missing, refine details, and build consistency across a visual family—not just a single image.
Selection and critique
Refinement workflows
Visual consistency
Direct a complete visual concept, produce its key assets, and present the decisions behind it as a coherent creative case study.
Campaign direction
Asset system
Final presentation
04 / Your guide
I’ll give you the system I wish I had.
I’m Andrés Dávalos, a creative director, filmmaker, photographer, and editor. I built this masterclass around the real decisions that turn a vague idea into a visual world with clarity, emotion, and intent.
You bring the idea. I’ll help you direct it.
05 / Enrollment
Turn ideas into intentional visual work.
A bilingual, practice-led masterclass for designers, photographers, content creators, and curious visual thinkers.
Your masterclass includes
Complete lessons in English and Spanish
Visual direction and prompting frameworks
Hands-on exercises for every module
A roadmap for your final campaign
Launch access
Get the date, price, and first enrollment window before the public release.
06 / Questions, answered
Before you join
For designers, photographers, art directors, content creators, and visual thinkers who want stronger ideas and a practical AI workflow. You do not need to be an AI expert.
No formal training is required. The course starts with visual foundations and builds toward a complete campaign. Curiosity and a willingness to practice matter more than credentials.
A computer, an image-generation tool of your choice, and basic editing software. The method is tool-flexible, so the creative system remains useful as platforms change.
Yes. The learning experience and core resources are designed to be available in English and Spanish.
Launch details are being finalized. Join first access and you’ll receive the confirmed date, price, and enrollment link before the public release.
